Personal Brainstorming: Getting Past the Writer's Blocks

It's hard to get the message out in three-and-a-half-minutes on TV, no matter how great you are at brevity.

I couldn't do it.

So, here's what I really meant to say during my last TV interview:


Personal Brainstorming

Q: If you have a speech, letter, article or even a book to write, how does a person get started?

A: Begin with personal brainstorming. Like a brainstorming session you might have with others, just by yourself. Start pouring your ideas into a notebook, Word doc, napkin, whatever's handy. Write down anything and everything. The first step is to compile as many random ideas as possible, since it's so much easier to delete content rather than have to create it later.

Q: How does a writer go about creating that content, since so many writers get writer's block fairly early on?

A: Since exercise makes one stronger, writers need to get a writing workout in each morning, when the mind is still uncluttered. Three handwritten notebook pages of whatever comes into the mind unleashes that power and encourages writing to flow.

Handwritten is the best way to go. That's the method many prolific writers use.

The trick is to turn off the 'inner editor'. The one who wants sentences to instantaneously come out perfect, make complete sense and have proper form. That's not what you're after. When you relax and write whatever comes into your head, you'd be surprised at what emerges. You're not looking for ideal content, you're looking for unrestrained ideas. You can categorize, organize, and make it stellar down the road, or an editor can do that for you.

Q: What would you tell the person who is just plain stuck and can't get the writing out of their head?

A: I'll give you two writer's tricks. My favorite is to step away from the keyboard, go for a walk, clean something, get a snack. People get stuck because they're putting too much pressure on themselves. Ideal writing happens when the shoes are off, the eye muscles are relaxed, and the brain isn't all stressed out.

The other idea is to make a game of it by putting a time limit on the writing. We can tell ourselves we've got ten minutes to do x amount, then just write or type. We can do that with our minds, and many times we'll be amazed at what we can accomplish when we make it a race against the clock. Be true to your time limit, and at the end of that time, hit the 'pause' button.



*You can find me on Twitter.

Magazines: How to Get Your Work Mentioned

A friend just sent an email, asking how she could get her book mentioned in several area magazines.

I have a few ideas when it comes to local and state magazines:


Some publications are about preserving stories that are classic Idaho. You might consider asking them to publish an excerpt from your book. You might ask your editor for their opinion on what portion could be a ‘stand-alone’ story.

Another thing you could do is create a ‘teaser’. Write up a condensed anecdote, and then include a plug about your book in italics below, or include it in your bio, should they decide to publish your work.

Are any locals or media VIPs involved with your story in any way? Are there facets of your story that they might be keenly interested in? If so, contact them and see if they have any ideas, or if they'd be willing to pass your book information along in a strategic manner to those who could really give you some traction. Make whatever you submit larger than just you or your subject (s). Magazine editors are always going to be looking for things that pertain to their area, and their genre. Things many people will have a connection to.

My personal belief when it comes to magazine articles is that the trick is to tie in to other stories so it doesn’t look like you’re openly plugging your product, etc., and then subtly put something (anecdote, story, mention) about your book so that readers will be curious, not wary of an obvious self-promotion. There is art to the classic teaser. In this way, a mention of your published work is appropriate. If readers like your story, they'll naturally want to read more.

Another thought when it comes to approaching magazine editors is to use the WOW factor.
When sending a letter to the editor, first and foremost, be brief. These poor people read words all day long. You've got to grab them right away, so don't work gradually up to the WOW of it, put it out there right off the bat. You can list your awards, credentials, etc. later. Much later. Maybe in another email altogether, or include it in your magazine bio.

The biggest deal with editors is going to be presenting to them why it's interesting, and why their readers will eat what you have written or will write up. Once you've got a story idea, subtly add in your plug within the piece about your book or as an informational blurb at the end, or use an excerpt or rewritten ultra-condensed version of your book for an article along with a plug/ website, etc. about the book.

I think that method could get you some good ink. No guarantees, but my opinion is that this will work far better than the in-your-face methods so many others use...making it difficult and not too tempting for editors to give it the nod. 

Once you've been published, make sure to tell those who made that happen 'Thank you.'
That's a very important step.

Overall, here is the greatest lesson:

Don't be a pushy pen.
Feed them something they want to eat, and sprinkle in a little self-promotion as a condiment, not the main course. 


*You can find my other random thoughts about writing on Twitter.

The Creative Work of the Mind

From the book, "The Einstein Factor" by Win Wenger, Ph.D. and Richard Poe:

In 1788, Friedrich Schiller wrote a letter to a friend who was having difficulty coming up with fresh ideas. He wrote:

"The reason for your complaint lies in the constraint which your intellect imposes upon your imagination, for you reject too soon and discriminate too severely."

Schiller continued, "If the intellect examines too closely the ideas pouring in at the gates...it hinders the creative work of the mind."


*You can find these and other random thoughts of mine on Twitter.

Press Releases and Why You Need Them

Press Releases and Why You Need Them

By Amy Larson

A press release is your chance to tell the world of your book’s great worth. Let’s face it: we’re writers, not always marketers. By following the right steps and/or hiring the right people, you can create a press release that gets you and your book the attention you both deserve, giving book sales a shot in the arm, and getting you noticed.

Like a few quirky people we’ve encountered who talk about themselves in third person, you’ll be doing the same thing here…and it’s okay. You are telling editors, reporters and others what your book is about, who you are, and why they should care, in the form of a “Hey, this is news!” release. Press releases can be an important piece to a complete press kit, or they can arrive on a desk or screen accompanied by an additional ‘pitch’ letter.

You’ll want to send a press release to any and every local and/or national media source you can think of, and to anyone who is going to be a proponent of getting your book known, including:

-newspapers, daily and weekly publications-editor

-online newspapers or news sources-editor

-magazines-editor

-e-zines-editor

-TV stations-news director

-radio stations-news or public service director, if applicable

-notable bloggers

-book reviewers

-those industry leaders that would be interested in your chosen topic

-trade association leaders

-heads of PR for various organizations that could benefit from reading your book

There are several methods for your off-the-charts-fantastic press release’s distribution: You can email them, fax them, or print them up and put them in the mailbox. There are also several services that can assist you with this.

Now, how to write it up?

With a press release, you have a limited amount of space, so every word counts. Your headline is your lifeline, and it’s got to make eyes pop. Start by asking yourself: “Why is what I’ve written about news?” What, essentially, is the ‘it’ factor behind anyone wanting to read your book? This is where you’ll use every ounce of your book’s ‘sizzle’. Be as concise here as humanly possible, and if writing the release yourself, get a second or third opinion from a word expert. Do not put something out there that’s misspelled or displays incorrect use of the language.  A bad press release is…well…bad press. Make your main point early, clearly and with strength, and do it in the briefest way possible. Media experts and readers have an almost nonexistent attention span these days, due to our busy lifestyles, so the words are going to have to reach out and grab them. If you happen to have an enthusiastic quote or endorsement from a (big, very well-known) VIP, consider using that in the body of your press release.

Some things to avoid: Don’t use shop talk! Re-think any wording that’s business related, that you assume everyone else will know. Using uncommon terms is a sure-fire way to turn people off.

Make sure to incorporate contact information, or it’s all for naught. You’ll also need other important items, such as the date, city where this exciting news is coming from, social media, website, and blog links, along with an email address and a number where you can be reached.

When your third person news pitch is complete, compose another small paragraph for ‘About Us’ or ‘About the Author’ information. Keep this very brief and relevant. If your press release serves its purpose, readers can look up further information about you.

Even though we might all be writers, press copy is a different critter. Compare it this way: Imagine a public speaker who has one full hour to talk with an audience, allowing them to get familiar, then gradually and masterfully delivering the message. Contrast that with a stand up comedian who has three to four minutes to gain the trust of his audience, make his point, connect and make them laugh. Not everyone has the knack for putting what's vital into one page or less. Your press release is your introduction into the world, and it needs to be rock solid. Take that into account, think about what an expert can bring to the table, and proceed accordingly. PR pros, public relations and marketing firms are around for a reason.

Congratulations on your new book, and here's a to successful launch.

For a press release template, see here.


*To contact a professional copywriter, see here. 


*You can find these and other random thoughts of mine on Twitter.

What Is a Personal Author Profile, and Why Do I Need One?

Personal author profiles offer an interesting and digestible way to distill information about you. Akin to a few scrapbook pages of your life (but in words), profiles help your readers view a cross-section of yourself that inspires intrigue, making them want to find out more. Highly recommended, the author profile describes you as a professional and a person.

A lengthier equivalent to ‘the elevator pitch’, profiles are created to quickly capture and hold a person’s attention, enticing them to read your work in full, thus inviting you into their lives.

Not necessarily ‘selling’ you or your book, this is a tool to let people know what you’re all about, and can be especially helpful when working with new clients, as an introduction to be sent out before speaking engagements, or anywhere you’d like to more subtly promote your cause or platform.

With an Author Profile, you are not singing your own praises, but allowing your Publisher or 'camp' to do it for you. The profile is yours to use in any beneficial way you see fit.
Here are some suggestions:

As a part of your website content 

As an excellent prep tool for interview and networking conversations, taking you to the next step in business and reader relations

Use all or portions of your profile for introductory blog posts

Within posts or emails as a hyperlink, or as a part of your email signature

Post the link to your profile on Linked In, Facebook, Twitter, Google Plus, Pinterest, etc., or better yet, have others in your ‘camp’ post your profile for you, generating even more activity.

Portions of your profile can be used in cover letters for those interested in having you speak or for organizations that would want to purchase your book in bulk.

Use anywhere you might want to clarify your background, career plans, or the direction in which you would like to go. Your profile gently defines what your goals are in specific terms, giving examples and explaining the ‘why’ behind what you do.

Utilize your profile when those considering you for speaking or bulk book purchase are dealing with a high volume of other applicants. This concise introduction will allow them to feel as if they know you more intimately. Your profile sets you apart from the generic. Your story is what differentiates you from others in your field.

Take full advantage of your profile, using it as a place to subtly and personably promote your cause or platform.


*If you are an author or businessperson, I specialize in profiles, having written for a business magazine for years. Message me here to set up a phone interview.

**You can find these and other random thoughts of mine on Twitter.