A lengthier equivalent to ‘the elevator pitch’, profiles are created to quickly capture and hold a person’s attention, enticing them to read your work in full, thus inviting you into their lives.
Not necessarily ‘selling’ you or your book, this is a tool
to let people know what you’re all about, and can be especially helpful when
working with new clients, as an introduction to be sent out before speaking
engagements, or anywhere you’d like to more subtly promote your cause or
platform.
With an Author Profile, you are not singing your own
praises, but allowing your Publisher or 'camp' to do it for you. The profile is yours to
use in any beneficial way you see fit.
Here are some suggestions:
Here are some suggestions:
As an excellent prep tool for interview and networking conversations, taking you to the next step in business and reader relations
Use all or portions
of your profile for introductory blog posts
Within posts or
emails as a hyperlink, or as a part of your email signature
Post the link to
your profile on Linked In, Facebook, Twitter, Google Plus, Pinterest, etc.,
or better yet, have others in your ‘camp’ post your profile for you, generating
even more activity.
Portions of your
profile can be used in cover letters for those interested in having you
speak or for organizations that would want to purchase your book in bulk.
Use anywhere you might want to clarify your
background, career plans, or the direction in which you would like to go. Your
profile gently defines what your goals are in specific terms, giving examples
and explaining the ‘why’ behind what you do.
Take full advantage of your profile, using it as a place to subtly and personably promote your cause or platform.
*If you are an author or businessperson, I specialize in profiles, having written for a business magazine for years. Message me here to set up a phone interview.
**You can find these and other random thoughts of mine on Twitter.
